I first came across skywriting in 2018 when a friend proposed to his partner. I can testify that it is one of the best things I have experienced throughout my life. And, of course, she was also marveled, and the YES came out without prolonged thoughts.
Skywriting is words written in the sky in the form of smoke trails. The writing is done by airplanes, mainly for advertising. You can also use skywriting to send a special message to people, just as my friend did to his partner. It is one of the best ways to avoid the costs of other advertising media.
How much does Skywriting Cost? If you are interested in Skywriting, you should know how much it will cost to put a message in the sky so you can budget ahead. Skywriting costs an average of $4,000 and is dependent on several factors.
Factors that affect the cost of Skywriting
The principal factor that affects the costs of skywriting is government regulations. Some countries have laid-down restrictions on skywriting. They regulate what is written in the sky and when it is written. Some countries do not have any regulations for skywriting.
You are free to write whatever you want, at any time you like, without seeking permission from anyone. Skywriting is usually cheaper in places like this. However, some countries with restrictions, like Australia, have higher skywriting costs.
For example, it would cost you at least $8,000 to put a message in the sky for a few minutes in Australia. Aside from this, the messages that can be written have restrictions since they will be reaching a larger audience. Political messages, for example, do not have any restrictions whatsoever.
Another factor that directly affects the cost of skywriting is the purpose. Some clients can be private individuals, while others can be companies who want to advertise their products up in the sky. Of course, nobody owns the sky, but your ads can not just get in the sky suddenly.
Skywriting companies charge private individuals higher than commercial brands. If you think of putting a message in the sky for that particular person, you should be ready to pay higher. In some places, the bills might be crazy and unbelievable.
In addition, the skywriting companies fix the prices. One thing about the charges of skywriting companies is that they change over time. As the costs of input increase, you should expect it to have a proportional effect on the costs of skywriting. The price is also dependent on the season.
How long does skywriting last?
Skywriting has no exact duration because it depends solely on Mother Nature. If there are no winds, skywriting should last about one hour when the earth rotates away from that part of the sky. However, it is impossible to avoid winds.
On average, skywriting lasts for five to ten minutes. If the winds are less, you should expect them to last longer; if the winds are extreme, the writing might not last up to five minutes. Before skywriting, the company will check the weather to ensure your writing last as long as possible.
What are the Alternatives to Skywriting?
One might see skywriting as an old-fashioned way of getting messages across and probably too expensive. You should know the alternatives to skywriting. These alternatives fulfill the exact purpose of skywriting; getting a message across to a large audience.
If you want to keep the message in the sky, just like skywriting, you can opt for aerial banners. Aerial banners are towed by airplanes in the sky to send messages to people below. If you are on a budget, I will advise you to go for aerial banners as advertising rather than skywriting.
Skywriting definitely will reach a larger audience, but it is not guaranteed to last for so long. The writings on the sky would have vanished in five to ten minutes, making it less effective. Speaking of the cost, it is also cheaper and more affordable to adopt aerial banners than skywriting.
Skywriting costs an average of $4,000; aerial banners cost far less than this. Other advertisement media include banners, televisions, radios, flyers, and many more today. These are all alternatives to skywriting.
How much does it cost to get a plane with a Banner?
Companies offering these services have different prices, depending on how long you want your banner to be up in the sky. You can be charged as low as $500 and as high as $3,000 per flight. Several factors can influence the price.
You can also ask to reach a larger audience if you are ready to pay higher. For example, some companies can charge up to $5,000 per flight to fly your banner across crowdy places like beaches, open stadiums, and similar areas.
To an extent, skywriting is one of the best ways to advertise. First, you are guaranteed that your advertisement will reach many people quickly. You can order skywriting in Bakersfield, which will be seen in Beverly Hills, California. That shows how massive it can be.
However, is it worth the hype or your money? I think the hype on skywriting has died down a bit, but it is still a way of getting the attention of so many people. No one would see writing in the sky and wouldn’t bring out phones to record the moment while it lasts.
I believe the only problem people face with skywriting is its duration. Ten minutes is way too small for a one-time payment of $4,000. If you believe other advertisement options exist to utilize your money better, go for it, and don’t just go with the trend.